The Zara logo consists of a very simple yet elegant and powerful wordmark which, using a custom typeface, forms a very effective and visually distinctive corporate identity.
The immense popularity of the wordmark in the marketing arena can be established by the fact that despite being one of the world’s most prestigious and flourishing fashion labels, Zara doesn’t advertise, while hugely relying on sale promotions and its iconic corporate identity.
The black color in the Zara logo symbolizes the style, elegance, supremacy and brilliance of the brand’s luxury, high-end products.
(source: famouslogos.net)
| Main color | #000000 |
| Current version since | 1974 |
| Country | Arteixo, Spain |
| Brand Site | www.zara.com |
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