unilever_logo

Unilever logo

Unilever is a dual-listed company that comprises of London-based Unilever PLC and Rotterdam-based Unilever NV. The company was founded in January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. Unilever operates more than 500 companies worldwide that manufacture and market a variety of products, including food, beverages, soap, cleaning agents and personal care products. A few of its notable brands include Ponds, Dove, Lipton, Lux, Walls, Knorr and Axe.

The current version of the Unilever logo is often rated among the world’s most popular and instantly recognizable logos. It is an ideal example of a composite logo. The logo was unveiled in 2004, as part of the company’s 75th anniversary celebrations.

The Unilever logo, designed by a London-based graphic artist named Miles Newlyn, comprises of a large “U” that symbolizes their new theme of “vitality”. The distinctive “U” consists of 26 different icons intricately woven together that represent Unilever, its famous brands, and the benefits the company wishes to deliver to its consumers. These icons incorporate Sun, Fish, Flower, DNA, Hair, Spoon, Palm tree, Bee, Sauces or Spreads, Bowl, Spice & Flavors, Hand, Sparkle, Bird, Tea, Lips, Ice cream, Recycle, Particles, Frozen, Container, Heart, Clothes, Wave and Liquid.

The Unilever logo features a handwritten typeface.

(source: famouslogos.com)

Main color #1766A6
Current version since 2004
Country London, UK
Brand Site www.unilever.com

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