Under Armour logo

Under Armour logo

Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour’s global headquarter is located in Baltimore, Maryland.

Under Armour was founded in September 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C. He spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother’s basement, Plank moved to Baltimore.

As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL.

Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Major competing brands including Nike, Adidas and Reebok would soon follow in Plank’s footsteps with their own moisture-wicking apparel. Plank opted to use the British spelling «armour» in the company name because the toll-free vanity number was still available for that version.

(source: wikipedia.org)

Main color #000000
Current version year 1996
Country Maryland, USA
Market NYSE: UA, S&P500
Brand Site www.underarmour.com

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