The popular logotype of Tumblr features the stylized form of the company’s name, “tumblr.”, on a dark blue background in Bookman Old Style Bold typeface. It uses two shades of white; one lighter and the other one that is darker and slightly bluer.
The dark blue color in the Tumblr logo signifies communication, trustworthiness and commitment in service, whereas the white color stands for purity, integrity and emotion.
(source: famouslogos.net)
| Main color | #35465C |
| Current version since | 2007 |
| Country | New York, USA |
| Brand Site | www.tumblr.com |
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