The New York Times logo

The classic New York Times logo is widely considered to be one of the greatest and most influential logotypes in the history of graphic design. It was created by the famous American typographer Ed Benguiat in the late 1960s, who also designed logos for Playboy, Esquire and Sports Illustrated magazines.

The black color in the New York Times symbolizes excellence, strength, innovation, elegance and dynamic attitude of the company.


Main color #000000
Current version since 1968
Country New York, USA
Brand Site

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