The Home Depot, Inc. is an American home improvement supplies retailing company that sells tools, construction products, and services. The company is headquartered at the Atlanta Store Support Center in Cobb County of Atlanta, Georgia. It was founded in 1978 by Bernard Marcus and Arthur Blank.
In 1978, the Pantone Matching System (PMS) was just 15 years old, so it’s difficult to say if The Home Depot (THD) settled on PMS 165 then or if it was added to the company’s style guide some years later. According to corporate history, “We painted our signs on bright orange circus-tent canvas, which cost a fraction of of the more common electric signs,” says The Home Depot co-founder Bernie Marcus.
Company history documents say, «The color of orange stimulates stimulation activity and is often associated with affordability.»
Whether the psychological motivation is true for shoppers, there is no getting around the fact that The Home Depot’s bright orange has become one of the more ubiquitous colors in retail. It is also arguably more recognizable than the stencil logo of the company.
Don Watt, a well-respected Canadian designer was redesigning «no name» generic product packaging for Lolaw Company Limited when Marcus and co-founder Arthur Blanc asked him to design the company logo. The typography points up to signify success, according to THD.
(source: wikipedia.org, howdesign.com)
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