Swatch logo

The Swatch logo comprises of the Swatch wordmark and the Swiss flag cross which signifies the country of origin of the watchmaker.

The Swatch logo features three colors; namely black, red and white. All these colors depict such qualities as dominance, supremacy, excellence and elegance.

The Swatch logo incorporates a custom typeface.


Main color #F80F08
Current version since 1983
Country Biel, Switzerland
Brand Site

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