Safeway Inc vector logo

Safeway Inc. logo

Safeway is an American supermarket chain founded in April 1915 in American Falls, Idaho by Marion Barton Skaggs. It is a subsidiary of Albertsons after being acquired by private equity investors led by Cerberus Capital Management in January 2015.

Safeway’s primary base of operations is in the west with some stores located in the Mid-Atlantic region of the Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California, with its parent company headquartered in Boise, Idaho.

Safeway stores operate under the logo of a stylized white «S» inside a rounded red square with the slogan «Ingredients for life». Following the organics trend, the stores have expanded the number of organic fruits and vegetables in the produce section and offer other items under the «O Organics» label. Stores may have a deli counter, a meat department, a produce section, a flower department, a bakery, a pharmacy, a liquor section, and/or many aisles of nonperishable items. The stores offer many in-house private label brands as well as name brands across all product categories.

(source: wikipedia.org)

Main color #D6232A
Current version year 2015
Country California, USA
Brand Site www.safeway.com

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