Rakuten, Inc. is a Japanese electronic commerce and online retailing company based in Tokyo, founded in 1997 by Japanese businessman Hiroshi Mikitani. Its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.
The company operates Japan’s biggest Internet bank and number one credit card company by transaction value. It also offers e-commerce, fintech, digital content and communications services to over one billion members around the world, and operates in 29 countries and regions. It is often referred to as «the Amazon of Japan».
The company also has an online marketing business, Rakuten Marketing, and has investments in companies such as Pinterest, Ozon.ru, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns.
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