The Puma logo is one of the most popular and instantly recognizable logos in sports. Noted for its minimalist approach, it is simple, modular, powerful and effective.
The Puma logo was first introduced in 1948. The logo comprises of a potent image of a leaping Puma, a large American feline resembling a lion (also called a “cougar”) who lives in the mountains. Unmatched in grace and agility, Puma is a very powerful animal and a very expert hunter that can jump up to 20 feet high in a single, effortless leap.
With the addition of this wonderful creature in the Puma logo, the company has summed up all the core values and fundamental aspects of its brand into a powerful identity. The Puma logo very efficiently personifies the brand’s future-forward approach, global dominance and its dedication to excellence.
The Puma logo features a bold, custom-made typeface.
|Current version since||2003|