olympus_logo

Olympus logo

The earliest Olympus logo was unveiled in February 1921, and was used for microscopes and related products of the company. This “Olympus Tokyo” logo is still in use today. In certain cases, OIC (Optical Industrial Company) was featured in the logo instead of Tokyo. The emblem was used for the GT-I and GT-II endoscope models, and many other products.

In 1970, a simple, typographic logo was introduced which was created which a special emphasis on the notions of quality and sophistication in the products of the company.

The current Olympus logo was unveiled in 2001. It features a yellow line in the lower side of the logo, often termed as the “Opto-Digital Pattern”. The line depicts light and boundless possibilities of digital technology, and the dynamism and innovation of the cutting-edge Opto-Digital Technology of the Olympus Corporation. The company name is written in blue, using a very simple and easy font style.

(source: famouslogos.net)

Main color #343E8B #F6D900
Current version since 2001
Country Tokyo, Japan
Brand Site www.olympus-global.com

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