Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. The company was founded in 1889 as Nintendo Karuta by craftsman Fusajiro Yamauchi and originally produced playing cards. After venturing into various lines of business during the 1960s and acquiring a legal status as a public company under the current company name, Nintendo distributed its first video game console, the Color TV-Game, in 1977. It gained international recognition with the release of the Nintendo Entertainment System in 1985.
Nintendo has produced some of the most successful consoles in the video game industry, such as the Game Boy, the Super Nintendo Entertainment System, the Nintendo DS, the Wii, and the Nintendo Switch. It has created numerous major franchises, including Mario, Donkey Kong, The Legend of Zelda, Pokémon, Kirby, Metroid, Animal Crossing, Xenoblade Chronicles, and Super Smash Bros.
Nintendo is well-known for its aggressive and extensive and rapidly progressive marketing campaign to generate buzz and establish itself as a “family-oriented” brand name. With its famous “ellipse” logo, the Nintendo brand is often credited as one of the world’s most popular and commercially successful entertainment brands.
The Nintendo logo is a good example of a clean, clear and uncluttered design. The red version of the Nintendo logo was introduced in 1983. In 2006 color has been changed to grey.
The simplicity and consistency compliments much of the company’s traditional design aesthetic which is strikingly innovative, orderly and forward-looking.
(source: wikipedia.org, famouslogos.net)