Nintendo is well-known for its aggressive and extensive and rapidly progressive marketing campaign to generate buzz and establish itself as a “family-oriented” brand name. With its famous “ellipse” logo, the Nintendo brand is often credited as one of the world’s most popular and commercially successful entertainment brands.
The Nintendo logo is a good example of a clean, clear and uncluttered design. The red version of the Nintendo logo was introduced in 1983. In 2006 color has been changed to grey.
The simplicity and consistency compliments much of the company’s traditional design aesthetic which is strikingly innovative, orderly and forward-looking.