NBA logo

The NBA logo is one of the most popular and instantly recognizable logos in sports history. It was designed in 1969 by Alan Siegel, founder of the NYC-based strategic branding agency Siegel+Gale. It based on the silhouette of Jerry West, the legendary “Mr. Clutch” of the Los Angeles Lakers.

Using red, white and blue colors, the NBA logo incorporates a player ardently dribbling the ball upcourt with his left hand.

Interestingly, the NBA has been reluctant to admit that it is Jerry West in their corporate logo. The principle reason for their negligence, according to Siegel, a lifelong basketball fan, is that “they want to institutionalize it rather than individualize it”.

The use of blue color in the NBA logo stands for approachability, excellence and grace of the association, whereas the red color symbolizes passion, courage and determination. The white color, on the other hand, depicts nobility, elegance and purity. The NBA logo features the Helvetica typeface.

Main color #006ab7 #d71e54
Year 1969
Country New York, United States
Brand Site

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