Mercedes-Benz logo

Mercedes-Benz is the luxury vehicle division of the German automotive corporation Daimler AG. Headquartered in Stuttgart, Baden-Württemberg, it was founded in January 1886 by the legendary engine designer Karl Benz with the groundbreaking invention of the planet’s first ever automobile -Benz Patent Motorwagen. The company is the oldest car maker in the world.

During the World War I, Benz & Cie. and DMG were under severe financial pressure caused by debts and poor sales. As a result, both the companies agreed on a “mutual agreement” to sell their products under each others’ names. It was when the now-iconic Mercedes Benz logo was designed and featured on the products of both companies. It has now become one of the world’s most popular, adored and instantly recognizable logos.


Mercedes-Benz logo evolution

The Mercedes Benz logo was conceptualized by Gottlieb Daimler, the pioneer automotive engineer and industrial designer who played a vital role in establishing the company. It was first introduced in 1909. The logo comprises of an illustration of a three-pointed star that symbolizes the company’s “domination of the land, the sea, and the air”. When Daimler died in March 1900, Wilhelm Maybach became the company’s operational head and popularized various Daimler cars with the assistance of a wealthy European entrepreneur named Emile Jellinek.

The Daimler cars became immensely popular and sold in huge numbers. Jellinek advised Maybach to design lighter, lower and more powerful cars which he named after his elder daughter, Mercedes. That’s how the legendary company’s name was born. When the merger with Benz & Cie. took place in 1926, the Benz laurel wreath was added to the Mercedes logo to depict the union of the two separate business identities.

The Mercedes Benz logo features the Corporate ASE typeface.


Main color BLACK
Current version since 2011
Country Stuttgart, Germany
Brand Site

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