Mattel logo

Mattel logo

Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Winx Club, Hot Wheels and Matchbox, Masters of the Universe, American Girl, board games, and WWE. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo.

The company has presence in 40 countries and territories and sells products in more than 150 countries.

The company operates through three business segments: North America, international, and American Girl. It is the world’s second largest toy maker in terms of revenue, after The Lego Group.

The name Mattel is a portmanteau of Harold «Matt» Matson and Elliot Handler, the company’s founders.


Main color RED
Current version year 1969
Country California, USA
Market NASDAQ: MAT, S&P500
Brand Site

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