Lincoln is a popular brand with rich history which is now a part of Ford Motor Company. It was always famous for its luxury cars which were desired by celebrities, politics and representatives of royal families. Lincoln autos have always been associated with premium class, luxury, comfort and power. Continental is probably the best known model of this famous brand.
Founded 1915 by Henry M. Leland who also created Cadillac brand the company made its way to the top list of American automakers and introduced actually the first luxury cars which hit the headlines of the automotive industry. The brand got its name after Abraham Lincoln. First cars turned out to be rather successful. And at short notice Lincoln brand became a synonym to luxury and power representing pure American style. It managed to conquer wealth segment which was a rather tough challenge at that period of time.
Lincoln logo is presented in shape of an unusual compass with hands directed to every part of the world. The main idea was to show the eagerness of the company to conquer not only American automotive market but also sell Lincoln countries worldwide. Frankly speaking, such strategy turned out to be rather successful. Luxury cars of this brand can be found in all parts of the world without any exception.
It is still unknown what the origins of Lincoln logo shape are. Some people say that badge represents compass with hands that are forwarded to all four parts of the globe. At the same time some people say that logo has an official name which is Lincoln Star. The idea of such design was to reflect something bright, luxurious and prestigious. That is why Lincoln autos are mostly associated with elegance, comfort and power. In addition there is another version that logo does not have any serious background. The only aim is to indicate that it is Lincoln star is standing in front of you. There are still lots of argues concerning the origin of the luxury cars symbol.
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