The KLM logo was designed in 1961 by F.H.K. Henrion (1914-1990), a renowned German-born British graphic designer. The logo was, however, slightly modified in 1991 by Chris Ludlow of Henrion, Ludlow & Schmidt.
The iconic stylized crown in the KLM logo is made up of four circles, a line, and a plus. It adds a regal glamor to the emblem by “crowning” the company’s initials. The simplified and elegant treatment of the crown enhances visual distinctiveness, recognition and grandeur of the overall design.
The KLM logo is widely regarded as one of the most memorable and instantly recognizable airline logos in history.
The light blue color in the KLM logo symbolizes excellence, integrity, and the courage to perform in all situations and adverse conditions. The KLM logo features the Noa Light typeface.
KLM is a member of the SkyTeam airline alliance.
|Current version since||2011|