Kentucky Fried Chicken, more commonly referred to as KFC, is a famous brand of fast-food restaurants headquartered in Louisville, Kentucky, US. Since 2002, the fast-food chain has been a wholly-owned subsidiary of Yum! Brands, Inc. KFC was founded by Colonel Harland Sanders in 1952, with the abbreviated form of its name embraced in 1991.
The colonel has always been a distinctive feature of the KFC logo. His face previously had a more serious look but over time, it has been made more friendly. The use of red color has contributed significantly to the bold and lively appearance of the emblem.
The KFC logo has undergone several overhauls, with the earliest one featuring Colonel visage for the first time, being designed in 1952. In 1978, a new logo was introduced with a slight change of typeface. In 1991 the company unveiled a new logo with the abbreviation “KFC” as a measure to distinguish the restaurant as a healthier eating choice. This logo, however, was overhauled and simplified yet again in 1997.
In April 2007, the company unveiled a brand-new logo which displayed the Colonel wearing a red cook’s apron instead of his white suit jacket. The new KFC logo, designed by San Francisco-based Tesser, featured brighter colors and a more distinctive and friendlier visage of the founder, while retaining his definitive black bow tie, glasses and goatee.
The KFC logo uses a slight modified version of the Friz Quadrata typeface.
|Main color||RED YELLOW|
|Current version since||2007|