IBM logo

International Business Machines Corporation (IBM) is an American multinational technology company headquartered in Armonk, New York, with operations in over 170 countries. The company began in 1911, founded in Endicott, New York, as the Computing-Tabulating-Recording Company (CTR) and was renamed «International Business Machines» in 1924. IBM is incorporated in New York.

IBM’s current «8-bar» logo was designed in 1972 by graphic designer Paul Rand. It was a general replacement for a 13-bar logo that first appeared in public on the 1966 release of the TSS/360. Logos designed in the 1970s tended to reflect the inability of period photocopiers to render large areas well, hence discrete horizontal bars.

Big Blue is a nickname for IBM derived in the 1960s from the company’s blue logo and color scheme, originally adopted in 1947. True Blue referred to a loyal IBM customer, and business writers later picked up the term. IBM once had a de facto dress code that saw many IBM employees wear white shirts with blue suits.

The current IBM logo features a custom, handwritten typeface.

Main color #1F70C1
Year 1972
Country New York, USA
Brand Site

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