The H&M (Hennes & Mauritz) logo has been often been criticized for being too generic and even less efficient in conveying what H&M actually stands for. Nonetheless, it is one of the most popular and instantly recognizable fashion logos in the world.
The use of red color in the H&M logo symbolizes such qualities as passion, love, acceptance, courage, energy, joy and youthfulness. The H&M logotype incorporates a custom-made italic typeface.
| Main color | #CC071E |
| Year | 1947 |
| Country | Stockholm, Sweden |
| Brand Site | http://www.hm.com |
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