The “Bar and Shield” logo of Harley Davidson is widely regarded as one of the greatest and most memorable logos ever created. First introduced in 1909, it has since remained largely unchanged only with a few minor alterations.
The Harley Davidson logo comprises of a shield traversed across the middle by a horizontal bar. It carries a strikingly macho feel and symbolizes strength, grandeur and ruggedness. Several variations of this logo were filed in the United States Patent and Trademark Office in 1982 and thenceforth.
The orange color in the Harley Davidson logo depicts cheerfulness, energy, activity and pride, whereas the black color stands for excellence and elegance of the company. The Harley Davidson logo features a custom typeface.