Cruise vehicles logo

Cruise Automation logo

Cruise LLC, commonly referred to as Cruise, is an American self-driving car company headquartered in San Francisco, California. Founded in 2013 by Kyle Vogt and Dan Kan, Cruise tests and develops autonomous car technology.

After it successfully graduated from Y-Combinator, a startup accelerator that mentors up-and-coming entrepreneurs, Cruise was acquired by GM in March 2016. Upon acquisition, Cruise had around 40 employees. In a September 2016 interview with Darrell Etherington at the San Francisco TechCrunch Disrupt conference, Vogt confirmed that the company had over 100 employees. Cruise’s current headcount is unknown, but multiple outlets have reported that Cruise has continued to grow rapidly.

In October 2018, it was announced that Honda would be investing $750 million into the company, followed by another $2 billion over the next 12 years.


Main color #ff4d37
Current version year 2013
Country California, USA
Brand Site

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