The Coca-Cola logo, much like the beverage itself, is widely regarded as one of the greatest and most instantly recognizable logos ever created. The earliest version of the corporate logo was designed in 1885 by Frank Mason Robinson, John Pemberton’s associate and bookkeeper. He thought that the two “Cs” would look great in advertising, so he came up with a visually appealing and distinctive cursive handwritten typeface.
This typeface, called “Spencerian script”, was created in the mid 19th century. It was the dominant form of formal handwriting in America during that era.
The Coca-Cola logo appeared in an advertisement for the very first time in the Atlanta Journal in 1915. The emblem got registered as a trademark in 1887 and has since then become the brand’s exclusive corporate identity.
The red and white color scheme in the Coca-Cola logo is adequately simple, playful and distinctive to attract young audience. While the red color symbolizes passion, determination, youthfulness and vitality, the white color represents the charm and elegance of the Coca-Cola brand.
|Country||Atlanta, Georgia, USA|
|Market||NYSE: KO, S&P 500|