Bugatti logo

Automobiles Ettore Bugatti, more commonly known as Bugatti, was a famous French automaker that manufactured high-performance vehicles. Established in 1909 in Molsheim, Alsace by an Italian-born automotive engineer Ettore Bugatti, the cars produced by the company were noted for their brilliant design as well as extraordinary performance. Ettore’s untimely death in an accident proved to be fatal for the marque as it suffered financially and there was nobody to lead the factory since his son Jean Bugatti had already died in 1939.

Bugatti was revived in the 1990s by an Italian entrepreneur Romano Artioli as a manufacturer of high-end limited edition sports cars. Today, the name is owned by German automobile giant Volkswagen.

Bugatti logo is a three-colored oval-shaped figure. Sixty red dots that symbolize either pearls or safety wires are embedded into the narrow white bordering. The word ‘Bugatti’, carved of white letters with black shades, lies on the red font in the middle of the logo. The emblem is completed with a stylish EB trademark above the word, the initials of the great Ettore Bugatti, founder of the company.

The company’s emblem was designed by Ettore Bugatti’s father, who was a notable artist, jewelry designer and furniture manufacturer. He considered an oval shape to be a perfect representation of technology and elegance.

The main color of the Bugatti logo is red, which naturally demonstrates extreme power, passion and pleasure to drive. White stands for elegance and nobility, while black shades represent excellence and courage.

The Bugatti logo uses a simple typeface which is bold, yet pleasantly balanced.


Main color #be0030
Current version year 1980
Country Alsace, France
Brand Site

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