British Airways (BA) is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. The airline is based in Waterside near its main hub at London Heathrow Airport.
British Airways unveiled a current identity on June 10, 1997. This was an attempt rid themselves of a stuffy overly British image and become a truly worldwide airline. It was developed with Newell & Sorrell.
A British Airways logo ribbon symbol was developed, which would sit prominently at the front of the fuselage. It was called the «Speedmarque», hinting it link back to the old BOAC speedbird symbol. The typeface for the name became slightly «softer», but still retained similarities with its predecessor. The amount of blue on the fuselage was reduced in favour of more white. The shades of white and blue became brighter.
The most significant part of the multicultural identity was that the airline allowed artists from all over the world to repaint the entire tail with motifs the from the airline’s different destinations. When the «World Images» liveries were launched there were fifteen different tails designs. The original plans were to have up 50 different designs.
(source: wikipedia.org, logos.wikia.com)
|Main color||#EE3226, #015DAA|
|Current version year||1997|