BP P.L.C., formerly British Petroleum, is a British multinational oil and gas company headquartered in London. It is one of the world’s seven oil and gas «supermajors», whose performance in 2012 made it the world’s sixth-largest oil and gas company, the sixth-largest energy company by market capitalization and the company with the world’s twelfth-largest revenue.
The original logo of BP is often termed as the “classic shield” logo. Created by the noted industrial designer Raymond Loewy, it was unveiled in 1979. The logo was slightly modified in 1989 as a lighter shade was added to give it a “greener” appearance. The emblem was also simplified and a yellow border was drawn across the shield. This version was used by BP until 2000.
The current logo of BP was designed by the famous San Francisco based brand consultancy firm, Landor Associates. It was introduced in the first quarter of 2000 when the brand name was changed from “BP Amoco” to “BP”. Landor also came up with a new slogan: “Beyond Petroleum”. The new BP logo consisted of a “Helios” (ancient Green god of the sun who drove his chariot across the sky each day) symbol which featured a green and yellow sunflower epitomizing energy in its various forms.
The BP logo uses the Univers 55 Roman typeface.
|Main color||#009900 #99CC00 #FFFF00|
|Current version year||2000|