Bing logo

Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft’s previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products.

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 2006, replacing MSN Search. On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search. 

In 2008, Microsoft recognised that there would be a brand issue as long as the word «Live» remained in the name. As an effort to create a new identity for Microsoft’s search services, Live Search was officially replaced by Bing on June 3, 2009.


Bing logo evolution

Bing revealed a new logo on September 17, 2013, it was rolled out in the following weeks. It was still used on the website for a short time after the 2016 logo was introduced.

A different new Bing logo was launched on January 14th 2016. Used in tandem with the previous logo until February 2016. It looks the same with different colors, the lowercase b was changed to a capital B and the b in the symbol was modified slightly.


Main color #008373
Current version year 2016
Country Washington, USA
Brand Site

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