Bank of America logo

Bank of America Corporation is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is ranked 2nd on the list of largest banks in the United States by assets. As of 2016, Bank of America was the 26th largest company in the United States by total revenue. In 2016, it was ranked #11 on the Forbes Magazine Global 2000 list of largest companies in the world.

The Bank of America actually started as a small bank by the name of the Bank of Italy. The founder, Amadeo Giannini, created it as a bank to lend to immigrants that the other banks in San Francisco wouldn’t lend to. From those humble beginnings, the Bank of America has become one of the most well-known banks in the United States. With millions of customers and a spot on the Fortune 500 list, the Bank of America has offices in every state of the U.S. and makes profits in the billions of dollars.

One important factor that has helped Bank of America reach its lofty heights is the distinctive look of their logo. The patriotic colors and picture really seem to speak to their American audience leading millions of people to open accounts with Bank of America. Bank of America has managed to tap into a powerful force with their patriotic logo and anyone who seeks to create a branding empire of their own should consider the history of the Bank of America logo.

Bank of America logo (1980-1998)

Bank of America logo (1980-1998)

The first logo of Bank of America, after it had lost the Bank of Italy affectation, was quite stylized. The logo showed the name Bank of America in plain block letters. Next to the name in much larger font is the letters “BA” standing for Bank of America. The B is partially covering the A, but not so much as to make the thing unreadable. This simple logo seems meant to express the banks professionalism. The logo is obviously professional denoting a professional bank. This logo lasted for 20 years, showing how well-received it was.

The current logo was introduced in 1998 after the bank restructured. This logo uses red and blue stripes to denote the image of the United States flag. This image worked to tap into the nations patriotic feelings as well as to cement Bank of America as a wholly American institution.


Main color #0067B1 #EE2A24
Current version year 1998
Country North Carolina, USA
Brand Site

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