Adidas AG is indisputably the biggest sportswear manufacturer in Europe and the second-largest throughout the world. The company manufactures bags, watches, eye-wear, shirts and other apparel and equipment. With total assets of €11.38 billion as of 2011, the company employs more than 47,000 people worldwide.
The Adidas logo was created by Adolf “Adi” Dassler, the compa1ny’s founder, with a little help from his brother, Rudolf Dassler. The famous “three stripes” in the emblem depict a mountain which is indicative of the goals and objectives lying ahead. As the brand flourished and gained global recognition in the early 1970s, the Trefoil logo was unveiled. Adidas eventually merged with Salomon within a few years and a new design was introduced – featuring two colors; blue and red. The blue color represented Adidas, and red color, on the other hand, depicted Salomon.
The Adidas logo comprises of the three parallel stripes which picture the prodigious performance of the athletes and the magnificent efforts they make to accomplish their goals. The emblem also embodies the richness and grace of the Adidas AG.
The Adidas logo features a very simple yet effective custom typeface.